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Thoughts from a Caribbean based
Digital First Marketing Agency.

Digital Marketing – Top Digital Marketing Trends Companies Need To Utilise

Why Discount-Based Loyalty Programs Fail & How Points Systems Drive Revenue Retention

Common Digital Transformation Mistakes and How to Avoid Them

Common Digital Transformation Mistakes and How to Avoid Them

70% of all digital transformation projects fail. Here’s what you can do to avoid making those mistakes to achieve successful digital transformation .

Design Thinking: Your Key to Successful Digital Transformation

Design Thinking: Your Key to Successful Digital Transformation

A successful digital transformation project needs a solid plan and a great start. Let’s see how design thinking can get you on the right track.

Digital Transformation: Leveraging Technology to Keep Your Business Booming

Digital Transformation: Leveraging Technology to Keep Your Business Booming

Life is ever-changing and all businesses need to be adaptable to these changes in order to survive. Here's how digital transformation can help!

Let’s Look at the Stats – Digital Performance in 2020

Let’s Look at the Stats – Digital Performance in 2020

As we gear up for the new year, we have to look at the many changes from the year that has passed. 2020 has had a massive impact on every aspect of our lives – not least of all the way we do business. Here are some of the emerging…

Agile vs. Waterfall marketing

Agile vs. Waterfall marketing

  To compare these two forms of marketing, firstly let us define the difference between agile and waterfall marketing. Waterfall marketing can be summarized as ‘big idea’ marketing. The concept that your marketing team works on a massive campaign or concept for months, plans every single detail and executes the…

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