We partnered with KFC to create an engaging digital experience aligned with their involvement in the T20 World Cup 2024. The goal was to drive fan engagement, enhance brand visibility, and reward cricket enthusiasts with exciting prizes. To achieve this, we designed and developed an online cricket game where users could become the batter and hit sixes to win various KFC prizes. The game was simple yet compelling, appealing to a wide audience.
To ensure maximum participation, we executed a comprehensive advertising campaign across social media, digital platforms, and in-store promotions. The campaign was strategically launched during the height of the T20 World Cup to capture the attention of cricket fans when excitement was at its peak. This approach proved highly effective, attracting over 10,000 players in just two weeks and issuing more than 2,000 coupons as rewards, which in turn drove foot traffic and online orders.
The project not only showcased KFC’s association with the cricket tournament but also strengthened their brand positioning in the market. Its success was driven by creative execution, strategic timing, and a deep understanding of the target audience. By integrating a fun and interactive digital element with a well-orchestrated marketing campaign, we turned a simple idea into a highly impactful promotional tool for KFC. This project demonstrates our ability to combine technology and creativity to deliver campaigns that resonate with audiences and achieve measurable results.
© Simply Intense Media Caribbean Ltd.
