Simply Intense led the marketing strategy and launch for the Massy Stores mobile commerce app across the Caribbean in 2020, our team engineered an integrated campaign that delivered explosive early adoption and continues to achieve best-in-class engagement levels.
Leveraging a multimedia mix of print, TV, digital, and social tactics capped by high-profile blitz items, our launch campaign positioned the app as a must-have for Massy shoppers. We drove urgency and exclusivity with limited-time discounts and special perks for early adopters.
Record-Breaking Adoption Rates, integrated marketing launch strategy delivered immediate traction:
25,000+ downloads achieved within the first 30 days
The app would go on to cross 250,000 in 18 months with healthy monthly user traction and growth.
