PROJECT

SurePay's Regional Rebrand

When PBS acquired Surepay from Massy Group, it sparked a transformative era for this leader in bill payment technology to communicate their next steps forward. At Simply Intense, we launched a comprehensive rebranding initiative to elevate Surepay's position in the digital payment landscape.

Alongside the rebranding, we completely redesigned Surepay’s website to match the refreshed brand identity. The new website offers a cohesive, user-friendly experience that enhances customer interactions and simplifies online bill payments.

This strategic overhaul has solidified Surepay's role as a leader in the bill payments industry, emphasising its commitment to innovation and cutting-edge digital payment solutions.

The ReSult

A professional and comprehensive website redesign complemented the brand’s leap into fresh and modern visuals. This end-to-end redesign featured several rounds of visual optimisation, ensuring best practice not only for static but dynamic, responsive and fully mobile compatible results to allow SurePay to put their best foot forward Caribbean-wide.

Responsive elements include

Location-sensitive landing page
B2B and B2C content customisation
Customer-specific offers
Mobile optimisation
Flexible grid layout
Media queries
Touch-friendly navigation
Accessibility features
Device Orientation Support
and much more