Our client, Massy Stores, aimed to raise awareness and funds for breast cancer through the sale of special edition pink Massy bags. The campaign's purpose was to bolster community involvement in a significant social cause and drive sales, with a portion of each sale donated to breast cancer charities.

Leveraging the power of social media and influencer marketing, our digital marketing agency crafted a comprehensive campaign strategy. We identified and collaborated with key influencers across various platforms to maximise reach and engagement. Our focus was on creating authentic content that resonated with audiences, highlighting the importance of breast cancer awareness and the role of the pink Massy bags in supporting the cause.