In an effort to strengthen Durex’s local market presence and relevance over the Carnival season, we developed a game changing, humour lead activation campaign focused on enhancing social engagement, boosting brand recognition, and creating viral content. Our approach was tailored to resonate deeply with local audiences, promoting the brand’s interest with a fun, relatable twist in highly-shareable content.
Engagement Surge: Achieved a 5000% increase in social media engagement. Nation-wide brand visibility. Brand Lift: Elevated brand perception as an industry leader. This approach not only positioned Durex as a recognizable industry leader but also established a strong digital footprint in the Caribbean market, setting the stage for future engagement and growth initiatives.
