In our recent overhaul of the Blue Waters digital interface, we strategically integrated advanced features with legacy backend systems. This initiative was underpinned by a singular vision: to elevate the digital experience of their clientele. Recognizing their unique needs — special pricing structures, tailored credit facilities, and custom tools — we ensured that the platform's utility mirrors the personalised touch of our inbound sales team. This endeavour underscores our commitment to blending technological sophistication with bespoke cloud-based business solutions.