Simply Intense Media executed a successful digital marketing, social media and video focused content strategy for Shell Trinidad and Tobago. The goal was to highlight Shell's community involvement and drive positive brand sentiment for various public stakeholders.
The International Women's Day video showcasing Shell Trinidad and Tobago's own personnel was a significant triumph, reinforcing the brand's dedication to inclusivity and real representation. It demonstrated the profound resonance of genuine narratives, enhancing brand connection and underscoring the value of celebrating diverse experiences within the corporate landscape, thereby strengthening Shell's image as a brand deeply connected to its community and workforce.
The videos created for the campaign not only drove positive brand sentiment but also engaged the local community around Diversity, Equity, and Inclusion (DEI) goals for International Women's Day. The campaign achieved a high engagement rate per post, surpassing industry benchmarks, with the videos garnering over 5 million views and 30,000+ brand engagements. Additionally, the content showcased Shell's support for key community priority areas, highlighted impactful remarks, and elevated the profiles of key leaders within the company, all contributing to fostering positive community relations.
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